![]() Source: TikTok Marketing Science Global Creators Like Me Study, 2021, conducted by Hotspex.Ĭreators monetize their content, creativity and influence by collaborating with merchants. With their entertaining, authentic and relatable content, Creators are the foundation for forging trust and credibility within TikTok communities.Ħ8% TikTok users agree Creators are approachableģ in 4 TikTok users find Creator content to be believableħ1% TikTok users said Creator authenticity motivated them to buy a product On TikTok Shop, Creators power #TikTokMadeMeBuyIt. Sources: (1) eMarketer, E-Commerce Strategy (2) Enterprise Nation 2023 (3) Euromonitor, 2022 (4) Essence, Social Commerce Report, Nov 2021 LIVEs alone account for up to 20% of global e-comm sales (6). #skyhighmascara has had over 767 million video views (5). But you'll know it better as #Tiktokmademebuyit, the hashtag phenomenon that's already clocked up over 60 billion views (3).Ĥ/5 people are likely to buy on social media if they have watched participated in conversational commerce or a LIVE (4). TikTok Shop offers a more personal way to shop by enabling Sellers and creators to showcase and sell products for the TikTok community to discover and purchase directly through a complete in-app experience. This is a huge opportunity for UK Sellers. Social commerce is a fast-growing subset of e-commerce where shoppers can buy within social platforms, going from discovery, to purchase, to shipping and payment, all inside the app. In 2020, e-commerce accounted for $4 trillion in worldwide sales, a figure set to double by 2026. For secure messaging via Signal or another platform, reach out over email to connect. ![]() Here's the 9-page document TikTok shared after the summit in mid-June:Īre you a ByteDance employee with insight to share? Got a tip? Contact Marta Biino at a non-work device. TikTok has already experimented in this direction with "Trendy Beat," an Amazon-like feed selling mostly whitelabeled Chinese products currently available in the UK. TikTok is also planning to move deeper into the e-commerce stack by storing and selling made-in-China goods in the US, in a program similar to Amazon's "Sold by Amazon" initiative, The Wall Street Journal recently reported. The "Discover, Sell, Grow" summit was part of this effort. In the UK, TikTok continues to aggressively pursue sellers, and offering "solutions designed with complex businesses in mind," Patrick Nommensen, UK e-commerce general manager, told Insider in June. Creators, meanwhile, are being offered cash bonuses, freebies, and other perks for promoting TikTok Shop products. It launched in the US in November, and has attempted to woo sellers with discounts and subsidized shipping. This year, the platform appears determined to make Shop work in the West. In the UK, where Shop was also launched in 2021, the company faced backlash and an exodus of employees for its "aggressive corporate ethos," and scratched plans for further expansion of Shop in Europe after a tepid reaction from consumers, the FT reported. In Western markets, the rollout has been bumpy. That would largely rely on the rapid growth of Shop in Southeast Asia, where it was introduced in 2021. The company aims to gross $20 billion in merchandise sales this year, more than four times the 2022 sales figures, Bloomberg reported. TikTok leadership has big plans for shopping. People become excited, they become curious, and they become open to transact." ![]() "We like to sometimes think of it as the last sunny corner of the internet. "Our community bring their creativity every day to produce content on our platform that is playful and fun, and all underpinned by entertainment," said Kris Boger, the UK general manager for global business solutions. Through TikTok Shop, the platform has introduced a way for brands to sell products and for users to buy them directly on the app, without going to third-party websites.ĭuring the summit, called "Discover, Sell, Grow," key TikTok execs, execs from brands, creators, and business owners discussed how to get started on Shop, how to use ads on TikTok, and best practices on what type of content sells best. TikTok referenced the hashtag #TikTokMadeMeBuyIt, which had almost 64 billion views as of July 28. Entertaining content is what drives customers to purchase. "Shoppertainment" - a portmanteau of "shopping" and "entertainment" - is the future of commerce, the platform argued during an online summit it hosted in mid-June. ![]() TikTok wants everyone to hop onto the "shoppertainment" train. Read the full 9-page document TikTok shared after the summit with information about Shop.In June, TikTok UK hosted an online summit detailing how to get started on Shop and best practices.TikTok is wooing brands and creators to try its in-app shopping feature, Shop.Account icon An icon in the shape of a person's head and shoulders. ![]()
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